Wilson created a revolutionary racket with an unmatched combination of flexibility and stability, setting a new bar for the sport.
To unveil the game-changing product, we launched a mobile tour for The Clash that sparked a movement—connecting Wilson with the top 1,500 influencers in the country and catapulting the racket to its place as the most successful launch in brand history.
We activated the #1 product launch in Wilson’s 106-year history.
The tour hit 18 markets around the country, giving players a hands-on demo experience and letting Wilson get real-time reactions and feedback. We also reinvigorated their social presence with daily content capture and posting, boosting engagement and fostering meaningful brand-consumer interactions around the racket.