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BARTENDER’S BALL

 

To cement Jameson’s position as the choice liquor among edgy, trendsetting bartenders, the brand looked for a fresh way to engage this fickle audience.

Legacy put the spotlight on Jameson’s credibility in cutting edge entertainment with the one-of-a-kind Jameson Bartenders Ball series.


 
 
 
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40+ MARKETS.
400,000+ BARTENDERS.

The annual program provides an immersive platform to engage key trade influencers while increasing trial, awareness, loyalty and advocacy. The program is widely cited as the longest-standing and most influential program of its kind. Now in its 14th year, JBB activates in 40+ markets annually and has engaged hundreds of thousands of bartenders nationwide.

 
 
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