To cement Jameson’s position as the choice liquor among edgy, trendsetting bartenders, the brand looked for a fresh way to engage this fickle audience.
Legacy put the spotlight on Jameson’s credibility in cutting edge entertainment with the one-of-a-kind Jameson Bartenders Ball series.
The annual program provides an immersive platform to engage key trade influencers while increasing trial, awareness, loyalty and advocacy. The program is widely cited as the longest-standing and most influential program of its kind. Now in its 14th year, JBB activates in 40+ markets annually and has engaged hundreds of thousands of bartenders nationwide.