We are Legacy.
TALKING WITH PEOPLE IS BETTER THAN PUSHING A MESSAGE AT A TARGET AUDIENCE.
DRIVE THE BEST CONTENT.
EVERY TOUCHPOINT IS AN OPPORTUNITY TO CREATE AN EMOTIONAL CONNECTION.
We uniquely craft events that connect your brand to your most important audiences.
Branding & Strategy
Employees & Customer Engagement
Meeting & Trade Shows
Sponsorship Development & Activation
We took Yokohama far off the beaten path.
Working with off-road experts and local geologists, we carved out off-road trails and a Baja course that pushed the new tires to their limits. In addition to the off-road experience, guests were treated to a ride-along with Motocross legend Ricky Johnson, a welcome dinner at the Gateway Canyons Automobile Museum, and a picnic-style southwest smoke-out farewell supper and campfire.
The event earned major coverage in every automotive publication that was invited and 89% of dealers who attended agreed to carry and feature the product.
Giving Eaton employees global access.
Eaton Corporation was looking for a way to incentivize internal success and recognize top sales performers.
We created President’s Circle, an annual rewards program that rewards the highest-achieving agents and their spouses with a trip to a renowned global destination. In the past, the program has taken winners to Paris, Rome, Budapest, Buenos Aires, Hawaii and Lisbon. Each trip also includes exclusive experiences for attendees that aren’t accessible by the general public. Some highlights have included a private tour of the Vatican in Rome, Dinner in Sintra Palace in Lisbon, and a private performance from a world-renowned Opera group. The program is always highly anticipated and agents report increased productivity for a chance to win this exclusive trip.
Throwing Knauf a festival steeped in heritage.
Knauf North America was celebrating its 40th anniversary and, in holding true to their German roots, Legacy planned an Oktoberfest event dubbed Knauftoberfest.
Employees and the broader community of Shelbyville, IN were all brought together for the festivities in the town square. The entire square was filled with activities including music, games, food trucks with German cuisine, entertainers in Lederhosen, prizes and Knauf-branded giveaways. The festival was free to all and left a lasting impression not only on employees and their families, but the residents of Shelbyville who have contributed to the brand’s growth and success over the years.
Rallying USG for a podium finish.
USG, a leading global manufacturer of building supplies, was battling low employee morale coupled with unrest across the industry as a whole. A new brand strategy and inspiring sponsorship property (the Olympics and Paralympics) was set in motion, but they needed a way to bring it to life.
Our campaign kicked off with a three-day leadership summit at the Olympic Training Center where over 200 USG ambassadors gathered to learn about the rebrand and sponsorship platform. To unveil the new sponsorship, USG leadership conducted a simulcast that streamed into 7 key cities followed by celebration parties with USG sponsored athletes.
To continue the excitement and heighten awareness, USG carried out a sponsorship activation platform before, during and after the Winter Games. From a custom mobile app, daily sports-inspired activities, contests, athlete appearances and a Sochi excursion, the new-found morale and increased sales proved the sponsorship strategy to be an overwhelming success.
Thinking outside the booth with Aon.
Aon wanted to deliver a more customer-centric, collaborative experience at its most important annual sales generation opportunity—the Risk Insurance Management Society (RIMS) Conference.
We approached the reinvention of their brand experience by first aligning with Aon’s ethos, interviewing sales staff and long-standing customers who had attended RIMS to better understand critical touchpoints. We then combined those findings with a detailed spend-to-value analysis. Our findings proved a booth-centric setup was inefficient, driving the team to help Aon “think outside the booth.” We landed on a design that created a teaming/relaxation oasis off the trade show floor where existing and potential customers could rest and engage in a productive environment. This immersive Aon experience became the must-attend social event at RIMS.
WE HAVE IDEAS.
LET US help you build your brand’s legacy.